Higher education IT: stop unmapped social ad leads

Integration engineers see social ad leads missing program mappings, causing prospective students to go uncontacted. Instant alerts notify CRM ops so mapping issues are fixed and contacts are followed.

Overview

Higher education programs lose prospective students when social leads aren't mapped to programs. This workflow routes unmapped leads to CRM ops and creates tracking tickets so mapping issues are fixed quickly and contacts receive follow-up, dramatically reducing missed follow-ups.

Notable Features

Notify CRM ops of unmapped leads
Include lead details and source
Create tracking ticket for follow-up