Higher ed marketing: Capture career expo leads in CRM
Higher ed marketing: Capture career expo leads in CRM
Marketing coordinators and admissions miss expo sign-ups when landing pages fail to capture submissions, risking delayed outreach. It captures and standardizes sign-ups into CRM and alerts admissions.
Overview
Career expo sign-ups get lost when landing pages don't push clean leads to the CRM, delaying outreach and risking lost enrollments. This workflow captures every expo submission, normalizes fields, tags the source, and notifies marketing and admissions — enabling faster handoffs and zero missed follow-ups.
Notable Features
- Capture expo registrants into CRM
- Standardize lead fields and tags
- Alert marketing and admissions instantly