Higher ed marketers capture form leads as CRM opportunities

Marketing and marketing ops at higher education miss applicants when program and inquiry forms go unprocessed, risking stalled admissions pipelines. Create CRM opportunities so recruiters act faster.

Overview

Admissions pipelines stall when inbound inquiries aren't converted into opportunities. This workflow turns every program, application, and inquiry form into an up-to-date CRM opportunity so recruiters prioritize the right prospects; customers see faster response times and zero missed follow-ups.

Notable Features

Create or update CRM opportunities
Prioritize prospects by form tag
Notify recruiters of new leads