Higher ed IT: notify integration owners about unmapped Facebook leads

Integration owners at higher education miss unmapped Facebook leads, causing ingestion gaps. Alert emails go to the integration owner so IT can investigate before backlog grows.

Overview

Unmapped Facebook leads create ingestion gaps that jeopardize admissions intake and pile up manual backlog for IT. This workflow routes those leads to the integration owner, opens an IT ticket, and alerts Slack so investigations start quickly and lead ingestion is restored before backlogs grow.

Notable Features

Route alerts to integration owner
Include unmapped lead details
Create ticket for IT investigation