Higher ed directors capture enrollment source and geo insights

Web and digital marketing directors lack reliable application source and geo fields, causing attribution gaps in recruitment reporting. So analysts get channel and regional attribution.

Overview

Missing application source and region data blinds recruitment reporting and undermines targeted outreach. This workflow delivers reliable source and geographic fields into your analytics warehouse so web analytics and digital marketing can analyze channels and regions and eliminate attribution gaps.

Notable Features

Populate analytics warehouse with sources
Map applicant locations to regions
Flag missing fields for review