Help marketing ops keep donation UTM attribution centralized
Help marketing ops keep donation UTM attribution centralized
Marketing ops miss donation UTM tags in payment feeds, causing attribution gaps. Log every payment and UTM to a single spreadsheet so analysts start campaign reporting faster.
Overview
Marketing ops risk attribution gaps that muddy campaign ROI when donation UTM tags are missing. This workflow captures every payment and UTM into one spreadsheet, eliminating blind spots so analysts can start campaign and donor trend reporting faster.
Notable Features
- Record donations with UTM fields
- Check for existing transaction IDs
- Add UTM tags to reporting sheet