Help marketing ops capture call attribution in CRM instantly

Marketing ops lose attribution when call details don't reach CRM, causing reporting gaps. It writes attribution to CRM lead records so campaign managers measure campaigns and act on attributed leads.

Overview

When call attribution fails to land in the CRM, marketing ops face reporting gaps and mis-segmented audiences. This workflow ensures attributed call data is written to lead records so campaign managers measure true performance and act on correctly attributed leads — teams report cleaner attribution and faster follow-up.

Notable Features

Write attribution to CRM fields
Match calls to existing leads
Notify campaign managers on update