Help engineers remove marketing tags when contacts unsubscribe

Engineers managing marketing tools risk targeting unsubscribed CATS contacts, creating compliance gaps. It removes the CATS tag on unsubscribe, keeping marketing lists compliant and avoiding sends to opted-out recipients.

Overview

Unsubscribed contacts slipping through marketing lists create compliance risk and wasted sends. By removing the CATS marketing tag on unsubscribe, engineering can ensure lists remain compliant and prevent campaigns from targeting opted-out recipients, with clear audit records for marketing and compliance.

Notable Features

Remove marketing tag on unsubscribe
Update contact segments on change
Notify marketing when tags removed