Help data scientists exclude declined submitters from campaigns
Help data scientists exclude declined submitters from campaigns
Data scientists watch rows changed to DECLINED enter active lists, causing irrelevant outreach and skewed segmentation. Tag contacts as 'Submission - Declined' so marketers exclude them from campaign audiences.
Overview
Sending campaigns to declined submitters damages targeting and skews segmentation. This workflow ensures every DECLINED row gets a 'Submission - Declined' tag and suppression handling, preventing inappropriate outreach and keeping campaign audiences clean.
Notable Features
- Tag declined contacts immediately
- Exclude tagged contacts from audiences
- Record tags for audit trails