Help data scientists capture cohort selections into events

Data scientists lose cohort choices from forms, causing mis-segmented campaigns and stalled onboarding. Record selections as customer events so marketing and onboarding target the right cohort.

Overview

Missing cohort signals cause mis-segmentation and ineffective onboarding, undermining campaign performance. This workflow captures form cohort choices as customer events so marketing and onboarding reliably execute cohort journeys. Teams report faster segment activation and fewer missed assignments.

Notable Features

Capture cohort choices from forms
Create customer events on profiles
Trigger cohort-specific marketing and onboarding