Head of marketing: capture Google leads with UTM attribution
Head of marketing: capture Google leads with UTM attribution
Head of marketing loses UTM tags on Google sign-on and ad leads, causing missed follow-ups that jeopardize listings. Capture those contacts into the CRM with UTM fields so marketing can follow up quickly.
Overview
Digital leads lose value when UTM attribution drops, and in real estate that can jeopardize listings and commissions. This workflow ensures Google sign-on and paid ad contacts land in your CRM with full UTM fields, preserving campaign measurement and enabling faster follow-up. The result is fewer missed follow-ups and clearer attribution for marketing decisions.
Notable Features
- Capture Google sign-on contacts
- Attach UTM attribution to leads
- Create CRM leads with source