Head of GTM: Add hot IT accounts to ad audiences
Head of GTM: Add hot IT accounts to ad audiences
Head of go-to-market strategy sees hot IT accounts fall out of ABM, wasting ad spend. Add hot accounts to targeted ad audiences so you reach buyers during engagement windows.
Overview
IT services GTM leaders risk wasting ad spend and missing critical ABM engagement windows when hot accounts fall out of audiences. This workflow keeps hot accounts in your ad audiences so ABM campaigns reach buyers during their engagement windows, eliminating manual updates and missed impressions.
Notable Features
- Add hot accounts to audiences
- Filter by segment membership only
- Notify marketing ops on updates