Head of acquisition: attach MLS property activity to leads
Head of acquisition: attach MLS property activity to leads
Acquisition reps miss listings when MLS activity isn't linked to leads, leaving opportunities untracked and outreach stalled. Assigning lead owners and surfacing MLS activity ensures reps act quickly on listing opportunities.
Overview
Missed MLS activity lets listing opportunities slip and stalls outreach, directly threatening commissions for acquisition teams. This workflow keeps MLS activity attached and lead owners assigned so reps act quickly on listings, producing faster handoffs and zero missed follow-ups.
Notable Features
- Attach MLS activity to leads
- Create or update opportunity records
- Assign lead owner to reps