Fundraising directors: stop targeting existing supporters in ads

Managing directors see supporters hit by paid ads, harming donor goodwill and wasting budget. Add form submitters to your ad exclusion list, so fundraising marketers avoid targeting supporters.

Overview

Donors get frustrated when they see fundraising ads after they’ve acted, which can harm relationships and waste limited campaign budget. This workflow moves new form submitters into ad exclusion audiences so fundraising directors protect donor goodwill, keep campaign audiences accurate, and fundraising teams report cleaner audiences and fewer wasted impressions.

Notable Features

Add submitters to exclusion lists
Check for existing supporter records
Notify fundraising team of additions