Founder and CEO: Keep franchise PRM accurate and deduplicated contacts
Founder and CEO: Keep franchise PRM accurate and deduplicated contacts
Franchise ops managers struggle with duplicate form entries that cause outreach mistakes and unreliable reporting. It matches and updates contacts in the PRM, ensuring a single accurate source for outreach.
Overview
Duplicate form entries cost outreach accuracy and skew franchise reporting. Centralize, match, and update submissions in the PRM so outreach originates from one accurate contact record and reports reflect true opt-in status.
Notable Features
- Match submissions by email and phone
- Update contact and opt-in fields
- Filter duplicates before adding rows