For support leaders: Capture phone-origin leads into analytics

Support leaders in software lose phone-origin prospects, causing missed campaign attribution. Log inbound calls as analytics events so marketing and support attribute and act on call-driven leads.

Overview

Phone-origin leads often go untracked, leaving marketing blind to call-driven conversions and support without context. This workflow turns every inbound call into an analytics event, aligning marketing attribution with support priorities so call-driven leads are visible, assigned, and actioned—eliminating missed follow-ups and strengthening conversion reporting.

Notable Features

Log inbound calls as events
Attach campaign metadata to calls
Notify support and marketing instantly