For online media COOs: Keep newsletter signups flowing

COOs at online media firms watch playbook signups sit in forms, delaying welcome nurture. This flow adds each prospect to your publication and alerts marketing so nurture starts promptly.

Overview

Newsletter growth stalls when signups sit in form inboxes. This workflow captures every playbook prospect as a publication subscriber and alerts marketing, so nurture starts promptly and missed follow-ups are eliminated.

Notable Features

Add new prospects to publication
Tag signups for targeted nurture
Notify marketing of new subscribers