For newspapers: stop ads next to sensitive articles

Ad tech leaders at newspapers miss client mentions and conflict topics, risking brand safety. Real-time alerts flag risky articles and notify ad ops so campaigns avoid sensitive content.

Overview

When articles mentioning clients or conflict topics slip through, advertiser trust and brand safety are at stake. This workflow flags risky content and routes clear alerts to ad ops while adding pages to a blocklist, preventing unexpected ad placements. Ad ops can mitigate risk faster and avoid surprise placements against sensitive reporting.

Notable Features

Flag articles mentioning clients
Alert ad ops immediately
Add flagged pages to blocklist