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For marketing ops: populate missing charms ids for attribution

For marketing ops: populate missing charms ids for attribution

Marketing ops miss campaign attribution when web events lack charms ids. This flow backfills charms ids from enquiries so marketing ops get joinable event-contact data.

For marketing ops: populate missing charms ids for attribution

Overview

Missing charms ids create attribution gaps that make campaign performance unclear for marketing ops. This workflow fills those gaps by matching enquiries to web events and updating tracking records, producing joinable event-to-contact data and far fewer reporting blind spots.

Notable Features

  • Backfill charms ids from enquiries
  • Update tracking records automatically
  • Flag unmatched events for review

For marketing ops: populate missing charms ids for attribution