For marketing ops: keep customer program enrollments current

Marketing ops lose accurate program enrollment when purchases aren't recorded, causing stale segments and misleading campaign reports. This updates program fields so segments stay accurate.

Overview

Stale program enrollments cause mis-targeted campaigns and noisy reporting for marketing ops. This workflow keeps customer program fields aligned with qualifying purchases, removing manual reconciliation and ensuring segments reflect real buyers for accurate targeting and reporting.

Notable Features

Update customer program fields automatically
Check purchase meets qualification rules
Log changes for audit and reporting