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For marketing ops: keep contact phone numbers campaign-ready

For marketing ops: keep contact phone numbers campaign-ready

Marketing ops receive contacts with malformed phone numbers, causing failed SMS and missegmented lists. Normalize numbers at contact creation so campaigns start with callable, segmented records.

For marketing ops: keep contact phone numbers campaign-ready

Overview

Malformed phone numbers cause failed SMS and poor segmentation, slowing campaign performance and inflating manual cleanup. This workflow turns every new contact into a callable record and keeps CRM phone fields consistent, reducing failed sends and manual scrubbing while giving ops an auditable log of changes.

Notable Features

  • Validate phone numbers on create
  • Format numbers to international standard
  • Update CRM records with formatted numbers

For marketing ops: keep contact phone numbers campaign-ready