For marketing ops: centralize applicant surveys for review

Marketing ops lose survey answers when contacts reach Applied, leaving applicant records incomplete. Survey responses land in a centralized applicant database, so marketing ops start review without delays.

For marketing ops: centralize applicant surveys for review

Overview

Marketing ops risk follow-up gaps and incomplete applicant records when survey answers don't arrive with an Applied stage. This workflow ensures every survey response becomes a centralized applicant record so marketing ops start review without delays and manual lookups are eliminated.

Notable Features

  • Add or update applicant records
  • Match survey responses by email
  • Notify marketing ops of new applications

For marketing ops: centralize applicant surveys for review