For marketing ops: centralize applicant surveys for review
For marketing ops: centralize applicant surveys for review
Marketing ops lose survey answers when contacts reach Applied, leaving applicant records incomplete. Survey responses land in a centralized applicant database, so marketing ops start review without delays.
Overview
Marketing ops risk follow-up gaps and incomplete applicant records when survey answers don't arrive with an Applied stage. This workflow ensures every survey response becomes a centralized applicant record so marketing ops start review without delays and manual lookups are eliminated.
Notable Features
- Add or update applicant records
- Match survey responses by email
- Notify marketing ops of new applications