For marketing ops: Capture email link clicks per contact

Marketing ops leaders miss per-contact engagement when email link clicks go unrecorded, creating attribution gaps and wasted ad spend. Log clicks to analytics and CRM so campaign teams optimize targeting.

Overview

When link clicks aren't recorded, marketing ops can't attribute conversions and campaigns underperform. This workflow ties every email click to a contact record and analytics event, eliminating attribution gaps so campaign teams get reliable engagement signals and can optimize messaging. Customers find cleaner reports and fewer missing touches after implementation.

Notable Features

Record click events per contact
Forward events to analytics platforms
Add contact activity to CRM