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For marketing ops: add MQL check timestamps to leads

For marketing ops: add MQL check timestamps to leads

Marketing ops lose lead momentum when 'sent to CRM' updates lack an MQL timestamp, causing qualified leads to go unprioritized. Add the MQL check date on update so campaign managers prioritize follow-up and maintain pipeline accuracy.

For marketing ops: add MQL check timestamps to leads

Overview

Missing MQL timestamps let qualified software leads cool and skew pipeline reliability. This workflow writes an MQL check date to the lead record when 'sent to CRM' changes, giving campaign managers a clear, prioritized queue and preserving accurate pipeline data. The result is faster handoffs, clearer prioritization, and far fewer unverified leads reaching sales.

Notable Features

  • Add MQL check timestamp on update
  • Notify campaign managers of updates
  • Keep pipeline timestamps consistent

For marketing ops: add MQL check timestamps to leads