For marketing: log unsubscribes to central sheet fast

Marketing coordinators miss unsubscribe events, skewing attribution and prompting unwanted sends. Log opt-outs to a central sheet with contact IDs and campaign names so analysts stop further sends.

Overview

Unrecorded unsubscribes skew campaign attribution and cause unwanted sends that hurt engagement. This workflow captures every opt-out into a central sheet with contact IDs and campaign names, so analysts attribute opt-outs correctly and stop further sends. Marketing leaders get cleaner reports and fewer list-hygiene incidents.

Notable Features

Log each unsubscribe to spreadsheet
Attach contact IDs and campaign names
Notify campaign managers on spikes