For marketing business owners: stop sending to unsubscribes

Marketing business owners miss subscription changes, so unsubscribed contacts still receive promos. Enroll opt-outs in unsubscribe campaigns and update audience lists so sends stop.

Overview

Unmanaged opt-outs expose you to complaints and deliverability problems. This workflow routes every unsubscribe into your suppression campaigns and updates audience lists, preventing stray promotional sends and keeping privacy controls enforced.

Notable Features

Enroll unsubscribed contacts into workflows
Update audience lists and tags
Notify owner for failed updates