For marketing back-end developers: keep PPC subscriptions campaign-ready
For marketing back-end developers: keep PPC subscriptions campaign-ready
Back-end developers in marketing risk mis-targeted ads when subscription dates and IDs aren't sent to advertising endpoints. It routes updates to ad and billing endpoints to keep campaigns eligible.
Overview
Missed subscription updates cause mis-targeted campaigns and reconciliation headaches for marketing teams. Connecting your subscription source to advertising and billing endpoints ensures campaigns only target eligible users and gives back-end developers reliable data flows with fewer manual fixes.
Notable Features
- Push subscription updates to ad platforms
- Format subscription start and end dates
- Log updates for billing reconciliation