For IT teams: Keep ad platforms updated with conversion events

IT teams miss order and lead data to ad platforms, causing attribution gaps and missed retargeting. Route purchase and lead events into ad systems so marketing captures conversions.

Overview

When order and lead events fail to reach ad platforms, marketing loses attribution and retargeting reach. This workflow lets IT deliver purchase and lead signals with field mapping, PII protection, retries and audit logs — restoring clean conversion signals and protecting retargeting accuracy.

Notable Features

Send purchase and lead events
Format customer identifiers for matching
Log events to conversion ledger