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For IT: prevent marketing texts to opted-out prospects

For IT: prevent marketing texts to opted-out prospects

IT admins see 'STOP' SMS replies unrecorded, risking non-compliant outreach and complaints. This workflow flags prospects as opted out in the CRM so marketing never sends promos to opted-out numbers.

For IT: prevent marketing texts to opted-out prospects

Overview

Unrecorded 'STOP' replies expose marketing to compliance risk and consumer complaints. By flagging opt-outs in your CRM and notifying compliance, this workflow prevents future promotional sends to opted-out numbers and provides an auditable opt-out trail for IT and marketing.

Notable Features

  • Mark prospects as opted out
  • Update CRM opt-out field
  • Notify compliance and campaign managers

For IT: prevent marketing texts to opted-out prospects