For IT: ensure incoming lead conversions reach ad trackers

IT teams routing marketing leads miss conversion events, creating attribution gaps in campaign reports. Send leads to ad tracking so marketing sees accurate conversions.

Overview

Attribution gaps leave marketing teams guessing which campaigns drive leads. This workflow lets IT route every incoming lead into ad-tracking pipelines so marketing gets reliable conversion records and clear attribution — engineers see fewer data gaps and campaign owners regain reporting confidence.

Notable Features

Route lead events to ad platforms
Map UTM and referral fields
Filter duplicates and malformed submissions