For IT: Deliver offline purchases to ad measurement

IT teams see offline purchases go unreported, causing misattributed ad spend. Send purchase value and contact identifiers to ad measurement in near real time so campaign managers can optimize.

Overview

Unreported offline purchases create blind spots that waste ad budgets and hinder campaign decisions. This workflow delivers conversion value and contact identifiers into ad measurement, giving marketing teams reliable attribution, faster optimization, and an auditable event trail.

Notable Features

Send conversion values to ad platforms
Match purchases to customer profiles
Mask contact identifiers for privacy