For IT: Deliver hashed wishlist events to ad platforms
For IT: Deliver hashed wishlist events to ad platforms
IT teams get AddToWishlist webhooks with raw identifiers, causing poor audience matches and attribution gaps. Hashing identifiers before delivery preserves privacy and enables accurate audience matching.
Overview
When AddToWishlist events arrive with raw identifiers, marketing struggles to build reliable matched audiences and attribute conversions. This workflow lets IT hash and format those events before delivery, preserving user privacy while enabling accurate audience matching and cleaner campaign attribution.
Notable Features
- Hash identifiers before delivery
- Route events to ad platforms
- Enable matched audience creation