For IT: capture external lead events into CRM activity history

IT admins lose webhook lead events that never become CRM activity, causing sales follow-ups to slip. Create CRM activity from inbound webhooks so sales reps keep engagement context and respond faster.

Overview

Missed webhook events leave sales blind to recent engagement and let follow-ups slip. This workflow ensures every external lead interaction becomes a CRM activity so sales always have a consistent engagement trail and IT enforces reliable ingestion — teams report fewer data gaps and zero missed follow-ups.

Notable Features

Create CRM activity records
Map webhook fields to CRM
Notify sales reps on creation