For IT: Alert marketing ops when ad-group mapping missing

IT sees social ad leads without an ad-group path, causing marketing ops to miss leads and lose conversions. Alerts send lead and ad details to marketing ops so staff fix mappings and restore processing quickly.

Overview

Missing ad-group mappings let social leads go unprocessed and create conversion gaps for marketing. This workflow lets IT flag missing mappings and route detailed alerts to marketing ops via Zapier, restoring lead processing and reducing missed follow-ups.

Notable Features

Notify marketing ops instantly
Attach full lead and ad context
Escalate repeated mapping errors