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For events IT leaders: capture add-on registrants into audiences

For events IT leaders: capture add-on registrants into audiences

IT leaders in events miss registrants who pick add-ons when selections aren't tagged, causing missed promotional outreach and weaker attendee re-engagement. This flow tags and adds those registrants to your marketing audience so marketing can send targeted follow-ups.

For events IT leaders: capture add-on registrants into audiences

Overview

When add-on buyers aren't tagged they fall out of promotional campaigns and your event ROI suffers. This workflow captures and tags those registrants into your marketing audience so marketing can run targeted follow-ups, preventing missed segmented outreach and improving campaign coverage.

Notable Features

  • Tag registrants by add-on
  • Add contacts to marketing audience
  • Trigger segmented follow-up campaigns

For events IT leaders: capture add-on registrants into audiences