For Event Services: Add Pre-Event contacts to ad audiences

Marketing ops miss Pre-Event contacts, causing untargeted ads and poor attribution. Add contacts to ad audiences and send conversion events so campaigns target event-stage intent.

Overview

Event services marketing ops lose intent-driven audiences when Pre-Event contacts aren't surfaced to ad platforms. This workflow captures contacts at stage change, feeds audiences and conversion events, and gives clear attribution so campaigns target event-ready buyers.

Notable Features

Add contacts to ad audiences
Send conversion events for intent
Log audience activity in CRM