For engineering teams: prevent retargeting of sold leads

Engineers see sold contacts re-enter retargeting audiences, causing wasted ads and poor buyer experience. It adds those emails to a suppression audience so marketing avoids retargeting sold leads.

Overview

Engineering handoffs that let sold contacts slip back into retargeting lists create wasted ad spend and a poor buyer experience. This workflow routes lead emails into a suppression audience and logs each suppression, preserving audience integrity and preventing retargeting mistakes.

Notable Features

Add emails to suppression audience
Filter sold leads before audiences
Notify marketing of suppressed leads