For digital marketing IT: keep SMS opt-outs updated in CRM
For digital marketing IT: keep SMS opt-outs updated in CRM
Digital marketing managers miss signup opt-outs, causing non-compliant SMS outreach. This workflow records SMS opt-outs in the CRM, preventing outreach to opted-out contacts.
Overview
Missed opt-outs expose your brand to complaints and compliance risk. This workflow captures form opt-outs and writes them to CRM contact preferences and suppression lists, preventing outreach to opted-out contacts. Teams report faster opt-out handling and fewer accidental SMS sends.
Notable Features
- Record SMS opt-outs in CRM
- Add contacts to suppression lists
- Notify sales and marketing