For business owners: flag changed lead sources immediately

Business owners see lead source changes that cause misattribution and skew reporting. Automated alerts notify operations so attribution gets verified and reports and follow-up use correct source data.

Overview

Undetected lead source changes create bad reports and misdirected follow-up, which undermines pipeline trust. This workflow routes every lead-source edit to operations and logs the change, so business owners get corrected attribution and teams report fewer attribution errors.

Notable Features

Notify operations on lead changes
Include previous and new source
Create verifiable log for auditing