For attorneys: Send client conversions to ad platforms
For attorneys: Send client conversions to ad platforms
Attorneys record client activity in their practice system, causing attribution gaps and missed retargeting opportunities. This forwards conversion events to ad platforms so marketing can retarget audiences and close attribution gaps.
Overview
When client conversions don't reach ad platforms, legal marketing loses retargeting leverage and paid campaigns underperform. This workflow ensures conversion events flow from your practice system to ad platforms so marketing can retarget audiences reliably and maintain an auditable event log.
Notable Features
- Forward conversion events in near real time
- Map client identifiers to ad pixels
- Filter non-conversion activity before sending