For alumni marketers: keep engagement high on birthdays

Marketing ops and alumni marketers miss birthday touchpoints when record updates go unacted, causing stale profiles and missed engagement. It ensures alumni hear from you and update records.

Overview

Alumni programs lose momentum and up-to-date records when birthday touchpoints slip. This Zapier workflow makes every updated alumni record trigger a personalized birthday message and profile-update prompt, preventing missed outreach and keeping contact data current. Teams report faster follow-up and fewer stale profiles.

Notable Features

Send personalized birthday messages
Prompt alumni to update profiles
Prevent missed engagement touchpoints