Financial services marketing directors: add borrower contacts to ABA campaigns
Financial services marketing directors: add borrower contacts to ABA campaigns
Marketing directors miss borrower contacts when loan source switches to an affiliate, causing missed ABA sends and weak affiliate engagement. Then borrowers are added and tagged so ABA emails go out.
Overview
Missed ABA sends erode affiliate relationships and reduce campaign effectiveness for financial services marketers. This workflow captures borrower contacts and tags loans and affiliates in your marketing database so ABA campaigns fire reliably, reducing missed sends and accelerating campaign reach.
Notable Features
- Add borrower contacts to marketing database
- Attach loan and affiliate metadata
- Trigger ABA email campaigns promptly