Financial services IT: Keep campaign attribution complete for trading systems
Financial services IT: Keep campaign attribution complete for trading systems
Trading IT struggles with tracking webhooks that cause attribution gaps and unreliable campaign spend for trading desks. Forward normalized events to affiliate tracker so analytics get full attribution.
Overview
Incomplete tracking creates compliance and reporting risk for trading desks. By normalizing and forwarding every tracking and lead event to your affiliate tracker, this workflow preserves audit trails and gives marketing and analytics complete attribution for campaign reporting.
Notable Features
- Forward incoming tracking webhooks reliably
- Normalize UTM and click identifiers
- Filter duplicate leads before forwarding