Entertainment CMOs: keep transaction UTM and source metadata intact

CMOs and marketing ops in entertainment lose invoice UTMs, creating attribution gaps that hide campaign ROI. This copies customer source and UTM into payments so marketing and finance see true campaign revenue.

Overview

Missing invoice-level UTMs leaves entertainment marketing guessing which campaigns drive ticket and merchandise revenue. By copying customer source and UTM metadata into payment records, marketing and finance gain a single source of truth for transaction-level campaign attribution and cleaner reporting.

Notable Features

Copy customer UTM to payments
Populate payment metadata from customer
Flag missing attribution for review