Ensure marketing ops attribute call conversions to ad campaigns reliably

Marketing ops lose ad-driven call conversions when updated spreadsheet rows don't reach the conversion import template. This ensures paid calls are attributed in ad reporting.

Overview

Marketing ops see campaign reporting skew when call conversion rows never reach the import template. This workflow routes updated call and lead rows into the conversion import sheet and formats fields for CRM matching, eliminating missed attribution and surfacing failures so reporting reflects true ad performance.

Notable Features

Format caller numbers for matching
Write updated rows to template
Notify marketing ops on failures