Engineering: send vetted applicant IDs to ad platforms

Marketing engineers lose vetted applicant conversions when webhook signals fail, causing misattributed ad performance. Send conversion IDs to ad platforms so marketers attribute accurately.

Overview

Missed or dropped webhook signals leave marketing with misattributed conversions and unclear campaign ROI. This workflow ensures vetted applicant conversion IDs reach ad platforms reliably, giving marketing engineers accurate attribution and removing blind spots so campaigns can be optimized.

Notable Features

Send vetted conversion identifiers
Validate click identifier before sending
Tag conversions to campaign records