Engineering: refresh parent accounts weekly for usage trends

Engineers see stale parent metrics, causing account managers to misprioritize outreach. Weekly rollups refresh parent Account records with aggregated child usage and data-quality signals so account teams act on current trends.

Overview

Stale parent metrics cause account managers to chase the wrong customers and miss prioritized outreach. A weekly engineering-owned rollup centralizes child usage and data-quality signals into parent Account records, delivering reliable trends so account teams act on current signals and response times drop dramatically.

Notable Features

Aggregate child usage into parent
Compute usage trends and segments
Push refreshed metrics to CRM