Engineering: Keep sales leads mapped to campus programs

Sales reps lose web leads when campus/program info isn't mapped, causing admissions delays and missed enrollments. Engineering routes enriched CRM contacts so admissions and sales follow up faster.

Overview

Website leads without campus or program tags create admission bottlenecks and lost enrollments. An engineering-delivered workflow enriches and upserts each lead into the CRM with campus/program identifiers, ensuring admissions and sales act on complete records and eliminating missed follow-ups.

Notable Features

Create CRM contact with tags
Map campus and program fields
Notify admissions of new leads