Engineering: keep marketing 60-day nurture segment current and accurate
Engineering: keep marketing 60-day nurture segment current and accurate
Campaign managers miss engaged 30-day survey repeat respondents, risking lower retention. This flow confirms cohort membership and adds qualifying emails to the 60-day segment for timely follow-ups.
Overview
Campaign managers lose retention when engaged survey repeat respondents aren't captured for nurture. This workflow ensures qualifying 30-day repeat respondents from device cohorts are verified and routed into the 60-day email segment, eliminating missed follow-ups and keeping your nurture cadence intact.
Notable Features
- Tag second-time survey respondents
- Lookup user record for emails
- Add qualifying users to 60-day segment