Engineering: keep CRM opt-outs accurate when contacts text STOP

Marketing coordinators risk campaign non-compliance when contacts text STOP and opt-outs aren't captured. This flow flags contacts as opted-out in your CRM so SMS outreach stops and lists stay compliant.

Overview

Uncaptured 'STOP' texts expose marketing to compliance risk and wasted sends. This flow lets engineering close the loop between inbound SMS and the CRM so marketing stops SMS outreach to opted-out contacts, eliminating outreach to opted-out prospects and keeping campaign lists compliant.

Notable Features

Mark CRM contacts as opted-out
Stop SMS sends to opted-out contacts
Record opt-out method and timestamp